Social Media and Marketing Course
A practical approach. to becoming more confident and empowered online! Designed specifically with Yoga and Wellness Professionals in mind.
Course Introduction
FREE PREVIEWAbout This Course
FREE PREVIEWWorkbook Download
Setting Foundations
FREE PREVIEWWhat is Social Media?
Yoga & Social Media
Welcome to this Chapter...
Introduction to Branding
4 Step Branding Process
Creation Station
Colours & Font Examples
4 Step Branding Process (Cont.)
Branding Examples
FREE PREVIEWAdditional Branding Tips
The Best Social Media Platform for you
Social Media and the attention it needs
Comparing Social Media platforms
A few Examples...
The Platform that works for YOU
Social Media Myths
Content Basics
Major and Minor Content Themes
Media: Images
Media: Videos
Media: Captions
Formula for Creating Content
Content Calendar
Creating Content on Canva
Scheduling: Facebook Creator Studio
Maintenance
Video Scheduling: Facebook Creator
Introduction to Instagram
Setting up your Profile
Your Guide to Hashtags
User-Generated Content
Using Text on Images
Instagram Stories
Instagram Reels
Instagram Live and IGTV
Engagement
Insights
Sponsored Posts on Instagram
Setting up a Facebook Page
Facebook Events for Gaining Traction
Scheduling for Facebook
Community Groups
Running Facebook Ads
Insights: Understanding Analytics
FREE PREVIEWInsights: Using them to your Advantage